IMPORTANCE OF DESTINATION BRANDING OF MAIN HERITAGE OBJECTS IN SAMARKAND, UZBEKISTAN
The article below lays out the discourse on the topic of destination branding and its importance for heritage tourism in one of the most historical cities in Central Asia, Samarkand. The literature review proposes to employ the scientific approach and framework toward the destination branding of...

Actual problems in modern tourizm and economics / 2024 / February

Yakubova Yulduz

Volume 8 | Issue 2

3 February 2024, 21:50

THE ROLE OF TOUR GUIDES IN FORMING DESTINATION BRANDING OF HERITAGE OBJECTS IN SAMARKAND, UZBEKISTAN
This article below explores the significant role of tour guides as one of the key stakeholders in shaping the destination branding of heritage objects. The discourse is applied for the case of Samarkand, a city renowned for its rich history and cultural significance in Central Asia. Through a...

Actual problems in modern tourizm and economics / 2024 / February

Yakubova Yulduz

Volume 8 | Issue 2

3 February 2024, 21:50

THE ROLE OF ALISHER NAVOI’S LEGACY IN THE SPIRITUAL REVIVAL OF THE UZBEK PEOPLE
This article is devoted to the analysis of the influence of the spiritual heritage of Alisher Navoi on the spiritual revival of the Uzbek people. The influence of high ideals in the spiritual heritage of the thinker on the formation of a perfect personality and the spiritual growth of the younger...

Actual problems of history, philosophy and sociology / 2024 / January

Melikova Martaba Numonovna

Volume 8 | Issue 1

LEGAL CONDUCT AND LEGAL WILL
In this article, the fact that the phenomenon of law is a subjective reality allows a subjective analysis of the realities that apply to it, and subjective realities such as legal consciousness, legal knowledge, legal thinking, legal worldview, legal will (in fact, the objective reality or the...

Actual problems of history, philosophy and sociology / 2024 / January

Shukurov Begzod Khazratkulovich

Volume 8 | Issue 1

COMPARATIVE ANALYSIS OF THE SUFI VIEWS OF ABU ALI IBN SINA (USING THE EXAMPLE OF THE TREATISES "AN-NAJAT", "ALISHARAT WA-T-TANBIHAT")
The article presents a comparative analysis of the mystical views of Abu Ali Ibn Sina. The author revealed the essence and methodological character of mystical categories in the allegorical works "An-Najat", "Al-Isharat wa-T-tanbihat". The mythological views of Ibn Sina are...

Actual problems of history, philosophy and sociology / 2024 / January

Shamsutdinova Nigina Karimovna

Volume 8 | Issue 1

THE ESSENCE AND SIGNIFICANCE OF ALISHER NAVOI'S ETHICAL PHILOSOPHY
The article socio-philosophically analyzes the socio-ethical, aesthetic and anthropological views of Alisher Navoi, the criteria for the implementation of his moral teachings in real life, the inextricable connection between man and society....

Actual problems of history, philosophy and sociology / 2024 / January

Uzakova Lola Abdurashitovna

Volume 8 | Issue 1

PROSPECTS OF ETHNOECOLOGICAL TOURISM IN JIZZAK REGION
Bakhmal and Zomin, located at the foot of the Turkestan mountain range, and Nurota mountain range, among the villages in the province, which have a lot of natural wealth on the mountain slopes, have a healing climate and water, fruit and medicinal plants grow and have their own native population....

Actual problems of history, philosophy and sociology / 2024 / January

Sanayeva Lola Shukurboevna, Burkhanova Kholisa Akmal kizi

Volume 8 | Issue 1

FACTORS OF FORMATION OF SCIENTIFIC OUTLOOK IN THE HERITAGE OF EASTERN THINKERS
The development of science and scientific thinking is a complex process influenced by a variety of factors. In this article, we explore the factors that have contributed to the formation of a scientific outlook in the heritage of Eastern thinkers. Eastern philosophers and scholars have made...

Actual problems of history, philosophy and sociology / 2024 / January

Sidikova Zulfiya

Volume 8 | Issue 1

ETHICAL INTEGRATION OF INTERCULTURAL COMMUNICATION IN GLOBALIZATION
In the 21st century, the processes of globalization are intensifying, and the pace of life is rapidly developing. The social, economic, and political events taking place in the world have a positive or negative effect on the life activities of mankind. Therefore, today the issues of intercultural...

Actual problems of history, philosophy and sociology / 2024 / January

Usmanov Shoxrux

Volume 8 | Issue 1

PATRIOTISM AND NATIONAL PRIDE ARE THE REFLECTION OF HISTORICAL MEMORY IN THE ACTIVITIES OF MILITARY PERSONNEL (SOCIO-PHILOSOPHICAL APPROACH)
This article reveals the features of the reflection of national pride and historical memory in the activities of military personnel. It is shown that the activities of military personnel are related to the defense of the homeland, military knowledge and skills, bravery, and selflessness....

Actual problems of history, philosophy and sociology / 2024 / January

Saidov Hakimboy Gofurovich

Volume 8 | Issue 1