This article examines sociolinguistic competence as a vital element of effective communication and pedagogical practice. It analyzes the structure of
sociolinguistic competence, which includes knowledge of cultural traditions and norms, as well as the ability to adapt speech according to the communicative situation. Special attention is given to research methodology, components of verbal competence, and teaching methods that contribute to the development of these competencies. The role of technology in the educational process is also considered. The article emphasizes the importance of intercultural communication for educators and offers recommendations for using interactive teaching methods.