This paper examines the impact of the digital media environment on the development of language skills and emotional attachment in children of Generation Alpha in Uzbekistan. Particular attention is paid to factors such as labor migration and multilingualism, which increase the risks of linguistic fragmentation and the weakening of native identity. Based on theoretical analysis and empirical data (surveys, interviews, and content analysis), it is shown that digital parenting and the prevalence of Russianand English-language content can lead to cognitive, linguistic, and cultural deficits.