The content of the concepts of public administration, in particular, the scientific significance of the approaches and methods of personnel and corporate governance inherent in the scientific management of society. Approaches to improving the functioning of civil society institutions, such as socio-cultural perspectives, have been studied as an innovative model in various current development models. Innovative models are scientifically based on the achievement of modern socio-cultural views, understanding the activities of the individual and the awakening of his maturity and thinking, inner resources.