The economic analysis of an innovative tour product is important because economic growth in highly industrialized countries and international competitiveness are driven by innovations and technological change. At the same time, marked nation-specific prices exist in the sphere of modern
tourism. This article illuminates this concept from different perspectives. Starting from fundamental conceptual and theoretical issues, it defines the main lines of the approach of national innovative products and goes on finding an empirical application of this branch of research by using correlation-regression analysis.