Many countries' experiences with tourism cluster initiatives have long demonstrated their value in terms of boosting tourism benefits, attaining specific region identity goals, and improving economic efficiency. In the south-central of the country, in the Bukhara region, and in locations further away from the touristic destinations, such clusters, which are special zones aimed at maximizing the region's potential and attracting tourists, are being formed. The state is implementing measures to support firms that are establishing new facilities as part of the construction of tourism clusters. And, in our perspective, this is one of the most promising strategies for tourism and hotel development.