The media has its rightful place in campaigning for the role of public sports in the life of society, people and families, in disseminating the notions that it is the foundation of a person’s physical and spiritual well-being, and also in highlighting the importance of sports in developing talents and abilities among young people who have just begun to go their own lives, as well as in increasing the popularity of the countries of the world. Sports journalism has already managed to emerge as a separate academic subject and one of the main genres of journalism. At present, sports journalism itself has several genres. This article gives scientific conclusions about the independent genres that make up sports journalism.