This article examines the pedagogical and methodological foundations of gamifying the educational process based on digital platforms. The study analyzes the role of gamification as an innovative instructional approach aimed at enhancing student motivation, engagement, and active participation in learning activities. Special attention is given to the integration of game elements such as points, levels, badges, leaderboards, and feedback mechanisms into digital learning environments. The research is based on a qualitative and descriptive analysis of existing scientific literature, digital educational platforms, and practical observations of gamified learning activities. The findings indicate that gamification, when systematically aligned with learning objectives and supported by appropriate digital platforms, contributes to improved learner engagement, self-regulated learning, and the development of both cognitive and social competencies. The article also discusses the advantages and limitations of implementing gamification in education and emphasizes the importance of a pedagogically grounded methodological approach. The results of the study may serve as a practical guide for educators seeking to improve the quality of education through the effective use of digital platforms and gamification strategies.