LINGUISTIC MEANS OF CREATING ADVERTISING SLOGANS

Author: Mamirova Dilnoza Shirinboyevna

Abstract:

The advertising text differs significantly from that of the other texts, depending on the extent and scope of the linguistic units. It is advisable to form an advertising text based on the nature of the language. The exact translation of advertising texts created in other languages does not always have the desired effect. Therefore, it is necessary to form an ad text by choosing units that have their lexicalsemantic features in our language.