The article below lays out the discourse on the topic of destination branding and its importance for heritage tourism in one of the most historical cities in Central Asia, Samarkand. The literature review proposes to employ the scientific approach and framework toward the destination branding of...

This article below explores the significant role of tour guides as one of the key stakeholders in shaping the destination branding of heritage objects. The discourse is applied for the case of Samarkand, a city renowned for its rich history and cultural significance in Central Asia. Through a...

The discourse below dives into the importance of certain factors impacting knowledge workers, here Academic staff in terms of their well-being and productivity, with an emphasis on autonomy and academic freedom. The discussion invites to consider the human resource policies aimed at motivating the...

General well-being of young adults in many ways is impacted by their financial well-being. The financial well-being in its turn largely impacted by the economic activity and social structures of the country one resides in. The change of dynamics in the economic activity in Uzbekistan has been...