This study aims to understand the differences of advertising media types between cultures using subjects from Uzbekistan and South Korea (Korea) that designed to find links among national culture and effective media sources. Two variable surveys on similar samples were carried out to find the attitudes towards the different types of advertising media in the cultures. Observations indicate that advertising influence the attitudes and values of the society. This study represents comprehensive cultural research using an experimental method in understanding individuals’ attitudes and perceptions of information. The subjects consisted of 100 Uzbek respondents and 100 Korean respondents. Uzbekistan and Korea seemed to be a logical pair of countries for this study for several reasons.