This article examines the linguopoetic potential of wordplay as one of the most productive linguistic phenomena contributing to the aesthetic attractiveness and expressive power of literary texts. Particular attention is paid to the artistic devices that generate wordplay, including pun, tajnis (paronomasia), and iyhom (double entendre). The lexical-semantic, phonetic, morphological, and stylistic foundations of wordplay are analyzed through examples drawn from classical and contemporary Uzbek literature. Furthermore, the study substantiates the pragmatic, emotional-expressive, and satirical effects produced by semantic transformations of phraseological units and alliterative sound patterns. The findings reveal that wordplay is not merely an ornamental feature of literary language but a powerful linguopoetic mechanism that shapes an author's individual style and contributes to the polyphonic nature of literary discourse.