This article applies the theories of cognitive linguistics, visual semiotics, and critical discourse analysis in the study of visual and verbal signs in English and Uzbek. It also highlights that in advertising discourse, English advertisements tend to emphasize individualism and creativity, while Uzbek advertisements focus on collectivism and traditional values. Furthermore, when comparing visual and verbal codes in cinema, English film culture predominantly features images emphasizing the global and the individual, whereas Uzbek films place central importance on family, traditional values, and national identity.