This article analyzes the characteristics of the communicative and information space being formed in modern society, the role of the media (mass media), and their role in the formation and transformation of gender stereotypes. From the perspective of media linguistics, scientific interpretations of the concepts of media text and media discourse are considered, including the views of Dobrosklonskaya T.G., Teun van Dijk, Alan Bell, Norman Feuerklaff and other scholars. Also, gender stereotypes being formed in gender-oriented publications in English (for example, Vogue, Gentlemen’s Quarterly) and in the Uzbek context are analyzed from a sociological and linguistic perspective. The processes of the preservation of patriarchal values in Uzbek society, the strengthening or transformation of gender stereotypes through the media are highlighted. The article helps to better understand the interaction between gender and media text.