This article examines the communicative and discursive attributes of the newspaper-publicistic style, highlighting its linguistic and methodological
traits. The research highlights the influence of publicistic style on media texts, particularly within the framework of the Uzbek language. It examines the development of publicistics, its genres, and its impact on shaping public opinion through rational analysis, inventiveness, and emotional expression. The article examines the interaction between functional styles and discursive approaches in media language, emphasizing the tension between uniformity and expressiveness. The findings indicate that publicistic texts serve two primary functions: to inform and to convince readers, employing a range of linguistic methods to achieve these objectives. Contemporary discourse regarding newspapers adheres to specific  communication and research protocols, while also considering the prevailing political and cultural context.