This article highlights semantic peculiarities of culture related concepts and their analysis in various contexts. Every person is a part of national culture which includes national traditions, language, history and literature. Nowadays, the economic, cultural and scientific contacts between nations are becoming closer. Thus, the investigations dedicated to intercultural communications, correlations of language with culture and language personality are important today. It is obvious that the peculiarity of non-equivalent words is that that they cannot be translated into other languages and cannot interact with other languages. It goes without saying that when it comes to the original in a sentence being translated, it is possible to reveal their true meanings by correctly explaining the meaning of the objects and the images associated with them. In such case, they are not translated word for word and can only be interpreted into target language.