Human understanding of the world is carried out directly through the language. The process of thinking about an object, objective reality and understanding it is expressed in words. The linguistic picture of the world is formed as a result of a person's perception of events and their verbalization in a certain system of signs. This article discusses the linguistic picture of the world, reflected in human thinking, its conceptualization, as well as the views of various scientists on this topic. It also analyzes how the linguistic picture of the world differs from its conceptual picture.