This article discusses the paradigmatic features of deictic units in the text. It is also important to note that in pragmalinguistics, the state of speech of a language unit, one of the issues studied in relation to the context, is the theory of deixis, the interpretation of a particular reality, the time at which it took place, the place, etc., as a deixis phenomenon, and the interpretation of the sign units of language as deictic units are discussed.