The article examines the steps and motivation of a charismatic leader in the management process. Currently, charisma is considered a sociopsychological phenomenon that can be formed and developed both by the efforts of one’s own personality and by representatives of the community in which it is actually included. The author presents a number of scientific approaches to the problem of the essence and effectiveness of leadership. Leadership concepts are analyzed and divided into groups depending on their theoretical foundations. The advantages of charismatic management are described, as well as a description of the main qualities of a charismatic leader in achieving the goals of the organization. The ways of charismatic management to motivate employees in the organization are presented.