In this article, the author discusses the introduction of the phenomenon of competition into all spheres of human life, the choice of a partner of the opposite sex, self-expression, material well-being, public recognition, and later tried to explain what would be the case. Competitive processes among young people are manifested, especially at the personality level: the desire for advancement, selfexpression, material incentives, public recognition, as well as increased intergroup and intergenerational competition. The article discusses theoretical methodological basis of for studying phenomena of competition and tries to explain the concept of competition.