This article examines the ongoing digital transformation within Uzbekistan’s handicraft sector and its influence on the structure, accessibility, and commercialization of craft services. The study analyzes how the shift from traditional offline channels—local markets, fairs, and personal recommendations—to digital platforms, social networks, and virtual showcases is reshaping consumer expectations and market behavior. Despite increasing interest in online tools, many artisans still face challenges such as limited digital skills, lack of access to promotion platforms, and insufficient knowledge of e-commerce mechanisms. Statistical data demonstrate the growing number of digitally active artisans and highlight the gap between the sector’s real potential and the level of digital integration. The article emphasizes the need for a unified digital ecosystem that includes training, online payment systems, logistics solutions, and a national platform supporting artisans. The formation of such an integrated mechanism is viewed as a key factor for improving competitiveness, expanding market reach, and ensuring sustainable development of the handicraft sector in the digital economy.