The progressing history of developed countries can show the possibilities to reduce the share of the state in the country's economy by providing
financial support to business entities, thereby achieving economic development. In particular, taking into account the inevitable decentralization of economic and social processes in the country, regional development should become the main support of national growth. In such conditions, it is clear that the role of the state and its institutions, which should ensure appropriate structural changes in terms of legislation and institutions, in regional development is increased. From this point of view, it fits purpose to consider the issue of the economic potential of the regions, including its components, that is, the investment potential, because by encouraging and developing investments, the state is able to improve the economy and create new investments, creation of jobs, creation of new production capacities, stimulation of small and medium business development; it is the mechanism of state regulation of investments that allows to attract local and foreign investors. This article includes the analysis of the development of business entities, development of management skills, especially in the further acceleration of investment activity in the regions and recommendations are developed.