As a result of the study of the characteristics of the clay of the Kulatau deposit, it was established that, Kulatau clay belongs to the class of highly sintered raw materials with low-temperature sintering. As a result of laboratory studies in the composition of Kulatau clay and other local raw materials, prototypes were obtained that meet the requirements of GOST 13996-93. “Facade ceramic tiles and floor slabs from them. Technical conditions”.