This article examines the value potential of the concept of “success” in foreign language learning. Based on a theoretical analysis of the literature and empirical data on learner motivation, it is shown that the concept of “success”plays a key role as an internal value orientation, enhancing the sustainability, purposefulness, and effectiveness of language learning. It discusses how a value orientation toward success influences motivation—intrinsic, instrumental, or integrative—and, consequently, the achievement of language goals. A conclusion is drawn regarding the need to consciously incorporate the concept of “success”into didactics to enhance learning effectiveness.