In the digital age, improving the economic efficiency of enterprises has become a key driver of sustainable national growth. This article explores the main methods of enhancing enterprise performance through digital transformation, digital marketing tools, and the development of digital competencies among employees. Drawing on examples from Uzbekistan’s industrial and service sectors, as well as comparative analysis with developed economies, the study demonstrates how integrated digital ecosystems (ERP, CRM, BI) and data-driven management contribute to productivity growth, cost reduction, and innovation. Statistical data and analytical tables illustrate measurable improvements achieved through technological modernization and human capital development. The article concludes that digitalization is not merely a technological process but a strategic direction that ensures long-term competitiveness and economic resilience.