The article discusses the category of motivation in advertising. Advertising texts are created to purposefully induce consumers to influence to increase demand for the advertised product or service. Before choosing one or another method of influence, the advertiser determines for himself what...

This article discusses the pragmatic foundations of advertising communication, the main theoretical provisions related to the analysis of the pragmatic foundations of advertising communication. It also talks about the theory of speech acts, analyzes the pragmatic factors of advertising discourse,...